Web Analyst - #1751793
Harnham
Digital Data Analyst – Up to £45,000Burton Upon Trent – Hybrid (2x per month in office)A growing analytics team is hiring a Digital Data Analyst to optimize web performance, track user behavior, and provide real-time insights across 80+ websites. This is a hands-on role, working with SQL, GA4, Looker, Power BI, and Excel to assess data quality, debug tracking issues, and generate reports that drive key business decisions.
The CompanyA well-established brand in the hospitality sector, operating over 2,600 pubs, restaurants, and hotels across the UK. Their digital analytics function is expanding to enhance website performance, customer journeys, and marketing effectiveness. The analytics team is structured into four key areas:Digital – Website and app reporting, deep-dive analysis, and future planningCRM – Customer database management, campaign analysis, and reporting
Loyalty & Customer Insights – Understanding and segmenting customer behavior
Data Science & Engineering – Supporting analytics efforts and proving business value
The RoleAs a Digital Data Analyst, you will be responsible for website performance analytics, ensuring high-quality data reporting and debugging tracking issues. You will provide valuable insights that enhance the customer experience and improve conversion rates.Key Responsibilities:Ensure data quality and debug tracking issues for web analytics tools such as GA4, Looker, and Power BIExtract, assess, and report on website data, delivering actionable insights
Work with SQL to manipulate and analyze datasets
Build automated dashboards and reports to track website performance
Support conversion rate optimization (CRO) initiatives by identifying drop-off points in customer journeys
Work with marketing and product teams to optimize digital campaigns and user experiences
Your Skills and ExperienceThe ideal candidate is a web analytics professional with strong technical expertise and the ability to turn data into insights.Essential:Strong SQL skills with experience in extracting and transforming web data
Experience with GA4 (Google Analytics), Looker, and Power BIUnderstanding of website tracking, tag debugging, and data validation
Proficiency in Excel for manual reporting where necessary
Ability to interpret data trends and make recommendations
Nice to Have:Experience with Microsoft ClarityKnowledge of CRO and website optimization strategies
Background in Adobe Analytics (not required but beneficial)The BenefitsSalary up to £45,000Hybrid working with 2x per month in Burton Upon TrentExposure to a high-growth analytics function
Collaboration with Data Science, CRM, and Marketing teams
Strong career progression opportunities
How to ApplyPlease register your interest by sending your CV to Mohammed Buhariwala at Harnham via the Apply link on this page.Key TermsDigital Analyst, Web Analytics, SQL, GA4, Google Analytics, Looker, Power BI, Microsoft Clarity, Data Visualization, CRO, Dashboarding, Reporting, Data Science, Customer Insights, Tag Debugging, Conversion Rate Optimization, Hospitality Analytics, Burton Upon Trent, Hybrid Work.
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