Martech Product Manager - #1773450

Product Manager (Martech) (Must have B2C Media, or Live streaming, or Digital Advertising Industry experience)Rate: Outside IR35 - NegotiableDuration: 7 MonthsLocation: Remote within UKStart Date: JuneIndustry: Media & BroadcastingA leading UK-based media company is seeking an experienced Product Manager to support its Martech (Marketing Technology) initiatives. This is part of a critical iniative aimed at enhancing campaign success and driving audience engagement. This role serves as a vital link between technology and marketing, ensuring Martech solutions are effective, compliant, and strategically aligned with the company’s goals.

Key Responsibilities:Collaborate with stakeholders to shape and deliver a Martech roadmap aligned with business objectives. Manage the full product lifecycle—from discovery and implementation to delivery and continuous improvement. Lead the integration of marketing tools including CDPs, CRMs, CMS platforms, analytics, and campaign technologies.

Ensure GDPR compliance, consent management, and secure-by-design principles are embedded in all solutions. Work cross-functionally with Engineering, UX, Research, and Marketing teams to develop and deploy Martech capabilities. Facilitate Agile processes, including sprint planning, backlog grooming, and retrospectives.

Align teams and manage stakeholder expectations to deliver scalable, high-impact Martech products. Required Skills & Experience:Experience in a core product management role, with some experience specifically on Martech productsExperience working within B2C Media, live streaming, or digital advertising experienceDemonstrated impact on Martech product strategy and delivery. Proven experience implementing third-party SaaS applications in an enterprise environment.

Strong working knowledge of GDPR, consent management, and data security best practices. Practical experience with Agile methodologies. Proficient in integrating third-party APIs, internal tools, and legacy systems.

Familiarity with architecture tools (e.g., Ardoq) to identify system dependencies and gaps. Strong stakeholder management and cross-functional collaboration skills. Strategic thinker with the ability to translate data insights into actionable product decisions.

Preferred Qualifications:Skilled in developing experiment-led roadmaps and prioritisation frameworks. Adept at driving improvements in personalisation, automation, and campaign attribution. Comfortable working with emerging technologies and digital innovation in the Martech space.

Familiarity with CI/CD, DevOps practices, and tools such as Jira and Confluence.