Marketing Executive - Campaign & Performance - #2170333

Marketing Executive - Campaign & Performance

Bradford
£35,000 - £40,000 DOE
Full Time | Permanent | 37 Hours Per Week- Can be flexible on start and finish
Reporting to: Marketing Manager

Make Your Mark in a Growing B2B Business

Are you a creative and commercially minded marketer who loves turning ideas into successful campaigns?

We're recruiting on behalf of a well-established, market-leading organisation seeking an ambitious Marketing Executive to drive campaign performance, generate leads, and support business growth through strategic, data-led marketing activity.

This is far more than a traditional marketing coordination role. You'll have the opportunity to shape campaigns from concept through to execution, working closely with teams across the business to understand customers, uncover opportunities and deliver marketing that makes a measurable commercial impact.

If you enjoy combining creativity with analytics and want a role where your ideas genuinely influence business performance, we'd love to hear from you.

What You'll Be Doing

Campaign Planning & Delivery

• Develop and deliver integrated B2B marketing campaigns from concept to completion.
• Create compelling campaign messaging and customer-focused content.
• Manage marketing activity across email, website, social media, digital advertising, print and events.
• Coordinate campaign timelines and ensure projects are delivered on schedule.
• Monitor performance and continually improve campaign effectiveness.

Commercial & Strategic Marketing

• Develop a strong understanding of customers, products and market trends.
• Work closely with internal stakeholders to identify opportunities and support business objectives.
• Help shape marketing propositions that clearly communicate value and differentiation.
• Contribute ideas that drive lead generation, customer engagement and revenue growth.

Email Marketing & Automation

• Plan and develop targeted email campaigns.
• Build audience segmentation strategies using CRM and customer data.
• Create and optimise customer journeys and automated nurture campaigns.
• Use analytics and campaign insights to improve future performance.

Content Creation & Brand Communications

• Produce engaging content for email, web, social media and marketing materials.
• Develop case studies, success stories and thought-leadership content.
• Brief and collaborate with creative partners on video, photography and design projects.
• Support PR activity, product launches and industry communications.

Reporting & Performance Analysis

• Track campaign success against key objectives and KPIs.
• Analyse engagement, lead generation and conversion data.
• Present actionable insights and recommendations.
• Demonstrate how marketing activity contributes to wider business goals.

Events & Exhibitions

• Support the planning and delivery of industry exhibitions and customer events.
• Coordinate suppliers, marketing collateral and event logistics.
• Manage pre-event and post-event promotional activity.
• Measure event success and return on investment.

What We're Looking For:

• Minimum 4 years' marketing experience within a commercial B2B environment or agency.
• Proven track record of delivering successful marketing campaigns.
• Strong email marketing and customer segmentation experience.
• Experience using CRM systems and marketing automation platforms.
• Ability to analyse campaign data and identify opportunities for improvement.
• Excellent written communication and copywriting skills.
• Strong organisational and project management abilities.
• Commercial awareness and a results-focused mindset.
• Full UK Driving Licence and access to a vehicle.

Desirable Experience

• Technical, engineering, manufacturing or specialist B2B sector experience.
• Experience with marketing automation platforms.
• Website CMS or e-commerce platform knowledge.

If this role sounds of interest to you, or you have any queries, please give us a call and we would be happy to support.

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